5+ years of experience in product marketing, growth marketing, lifecycle marketing, consumer marketing, or a related role; equivalent project experience is welcome.
Evidence that you can turn customer or market insight into clear positioning, messaging, and practical execution.
Experience supporting a launch, onboarding journey, lifecycle program, conversion initiative, or growth experiment and learning from the results.
Comfort working with funnels, cohorts, experiments, and metrics—and knowing when the data does not prove causality.
Strong cross-functional execution skills and the ability to keep owners, decisions, dependencies, and next steps clear.
Clear, concise writing and the judgment to adapt one strategic narrative across product surfaces and marketing channels.
A hands-on operating style: you can structure an ambiguous problem, produce the work, and ask for help at the right moments.
Curiosity about consumer behavior, empathy for different audiences, and a thoughtful approach to growth, quality, and trust; global or subscription experience is a plus.