HR Manager - Retail

AdidasP Egypt

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HR Manager - Retail

Purpose & Overall Relevance for the Organization
Act as a strategic HR Business Partner for Retail in Egypt, driving the people agenda in alignment with business priorities.
Lead and execute end-to-end HR strategies and initiatives, ensuring impactful delivery across all HR pillars (talent, performance, culture, engagement, and operations), while contributing to positioning the organization as an employer of choice.
Own and drive key HR projects and transformations, translating business strategy into actionable plans and measurable outcomes.

Key Responsibilities
HR Business Partnering (Retail Focus)
• Act as a trusted advisor to Retail leadership, proactively identifying and addressing business and people needs
• Drive and implement people strategy aligned with business objectives
• Provide expert guidance on organizational design, workforce planning, and change management
• Partner with managers on talent decisions, performance management, and employee relations topics
• Build strong relationships with key stakeholders to influence decision-making and drive business outcomes

Talent Management & Development
• Drive the talent agenda for Retail, including succession planning and bench strength development
• Identify capability gaps and partner with Talent/CoE teams to implement development solutions
• Support and challenge leaders on performance management, talent reviews, and calibration processes
• Foster a high-performance culture through continuous feedback and development
• Embed Diversity, Equity & Inclusion (DEI) into the talent strategy by promoting gender balance, accelerating women in leadership, and enabling the inclusion and development of people with disabilities through targeted initiatives and equitable talent practices

Employee Experience & Culture
• Lead initiatives to enhance employee engagement, culture, and retention
• Drive action planning and ensure measurable improvements
• Ensure strong employee relations framework, addressing disciplinary and performance cases effectively
• Promote a culture aligned with company values, ensuring code of conduct compliance

HR Operations & Governance
• Ensure efficient execution of HR processes across the employee lifecycle (hire to retire)
• Oversee HR systems accuracy (e.g. SAP/SuccessFactors), reporting, and data integrity
• Ensure compliance with local labor law and internal policies
• Maintain and update internal HR policies and ensure proper implementation

Strategic HR Projects & Initiatives
• Lead and deliver key HR projects and transformation initiatives at country or cluster level
• Translate strategic priorities into clear roadmaps, milestones, and KPIs
• Drive project governance, tracking, and stakeholder alignment
• Provide data-driven insights and recommendations to support decision-making
• Collaborate cross-functionally (HR, Finance, Business) to ensure successful execution

Planning, Analytics & Reporting
• Utilize HR data and analytics to identify trends, risks, and opportunities
• Develop and monitor KPIs linked to business and people strategy
• Support budgeting, workforce planning, and cost analysis related to people agenda

Key Relationships
Internal:
• RTL HR Team across EMC
• Retail Leadership Team
• HR CoEs (Talent, Rewards, TA, etc.)
• Finance & Workplace

External:
• Vendors / HR service providers

Knowledge, Skills and Abilities
• Strong business acumen with ability to connect HR strategy to business outcomes
• Proven stakeholder management and influencing skills
• Ability to operate at both strategic and operational levels
• Strong project management and execution capabilities
• Data-driven mindset with strong analytical skills
• Excellent communication and facilitation skills
• High level of ownership, accountability, and resilience
• Ability to work in a fast-paced, matrix organization

Requisite Education and Experience / Minimum Qualifications
• University degree in Business Administration, HR, or related field
• 5–8 years of HR experience, with strong exposure to HRBP role
• Experience in retail or consumer-driven environments preferred
• Proven experience in leading projects or strategic HR initiatives
• Experience working with senior stakeholders and leadership teams
• Knowledge of labor law and HR best practices
• Experience in handling employee relations and workplace investigations

IT & Language Skills
• Advanced MS Office (Excel, PowerPoint)
• Experience with HR systems (SAP / SuccessFactors)
• Fluent in English and Arabic

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: HR Manager - Retail

Brand:

Location: Cairo

TEAM: People & Culture

State: Al Q

Country/Region: EG

Contract Type: Full time

Number: 542247

Date: Apr 24, 2026

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