Healthcare/DTC experience: You've optimized complex, regulated funnels in healthcare or high-consideration DTC. Understand compliance constraints and long sales cycles.
Multi-brand scaling: Led CRO across multiple brands/products simultaneously. Built centralized optimization infrastructure.
Full-stack growth: Deep understanding of how CRO fits into broader growth strategy (acquisition, activation, retention, monetization). Can connect conversion optimization to LTV and unit economics.
AI product vision: Not just using AI tools, but have a POV on where AI-driven optimization is going. Excited about personalization at scale, LLM applications, and next-gen experimentation.
Evangelism: Proven ability to build experimentation culture across orgs. Can teach, inspire, and get buy-in from skeptics.