7+ years in field marketing, events, or demand generation, with time at a B2B software or infrastructure company selling to technical and enterprise buyers.
A track record of running events that sourced real pipeline. You can point to numbers, not just nice booths.
Player-coach range. You can build the strategy and also stand up the booth, brief the sales team, and fix the badge scanner at 7am.
Sharp project management. You keep many moving parts on schedule and on budget without dropping details.
Comfort with data and tools. You work in a CRM and marketing automation, and you hold yourself to pipeline and ROI metrics.
Strong partnership with sales. You are trusted in the field and you make reps want to work with you.
Willingness to travel, often, and to be on the ground when it counts.