Head of Growth & Performance Marketing

This role requires ownership of growth KPIs including CAC, CPL, CPA, ROAS, lead quality, and conversion performance while leading cross-functional teams and scaling international student acquisition campaigns.

Key Responsibilities

Growth & Performance Marketing

• Develop and execute end-to-end performance marketing strategies across international markets.
• Manage and optimize paid advertising campaigns across Meta, Google, LinkedIn, TikTok, and other digital platforms.
• Own and improve key performance metrics including CAC, CPA, CPL, ROAS, conversion rate, and customer lifetime value.
• Build scalable acquisition funnels using audience segmentation, remarketing, automation, and conversion optimization strategies.
• Conduct A/B testing for ads, landing pages, funnels, creatives, and messaging to maximize campaign performance.

SEO & Organic Growth

• Lead SEO strategy including technical SEO, on-page optimization, keyword research, and content growth initiatives.
• Drive organic traffic growth through high-performing content and search visibility strategies.
• Collaborate with content and design teams to improve engagement and lead generation.

CRM & Email Automation

• Design and optimize email marketing and automation workflows for lead nurturing and conversion.
• Improve lead engagement through lifecycle marketing campaigns and automated communication funnels.
• Work closely with admissions and sales teams to ensure lead quality and conversion alignment.

Analytics & Reporting

• Monitor campaign performance using Google Analytics, Looker Studio, Meta Ads Manager, and other reporting tools.
• Generate actionable insights and performance reports for leadership.
• Forecast budgets, analyze trends, and identify scalable growth opportunities.

Team Leadership & Collaboration

• Lead and mentor teams across paid media, SEO, content, creative, and web development.
• Coordinate with internal stakeholders to align marketing initiatives with business goals.
• Ensure timely execution of campaigns while maintaining performance efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7–10 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing leadership roles.
• Strong experience managing high-budget paid campaigns and full-funnel acquisition strategies.
• Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, email automation, and analytics tools.
• Experience working with international education, edtech, SaaS, D2C, or agency environments is highly preferred.
• Strong analytical mindset with deep understanding of attribution, conversion tracking, and growth metrics.
• Experience managing cross-functional teams and collaborating with multiple departments.
• Excellent communication, leadership, and strategic planning skills.

Preferred Skills

• Experience with CRM tools and marketing automation platforms.
• Knowledge of International market targeting.
• Familiarity with landing page optimization and CRO techniques.
• Ability to scale campaigns across multiple countries and demographics.

Employment Type

Full-Time | On-Site I/9-3 Islamabad

Experience Level

Senior Leadership / Management Role

Benefits:-

⛽ Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💲 Market Competitive Salary

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves and many more

Timings :-

12pm to 09pm