Head of User Acquisition

Must-Have Experience:

• 5+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app)
• Proven track record managing paid acquisition at scale across multiple platforms
• Experience managing significant monthly paid budgets with clear ROI accountability
• Demonstrated ability to build systems, SOPs, and reporting structures — not just run campaigns
• Experience directly managing and developing a UA team of at least 3–5 professionals
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
• Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL