Influencer Marketing Specialist

ABOUT THE ROLE • Full-time | Permanent | Remote • Candidate must be based in South Korea or Thailand • USD $20,000–30,000 base salary annually + commission (5–10% of gross margin on campaigns managed) • Fluent English required

WHAT YOU WILL BE DOING As an Influencer Marketing Specialist, you will take ownership of end-to-end beauty and K-beauty campaigns, working closely with both brands and creators to deliver high-performing, product-driven content.

You will be responsible for: Campaign execution & management • Support end-to-end delivery of influencer campaigns across TikTok, Instagram, and YouTube within the beauty and K-beauty space • Manage timelines, deliverables, and creator workflows using ClickUp • Ensure content aligns with brand positioning, product messaging, and current beauty trends

Creator sourcing & evaluation • Identify and source high-performing beauty and K-beauty creators • Evaluate creators based on performance metrics, audience demographics, and content style • Use tools like Beacons to assess creator ecosystems, link performance, and monetisation behaviour

Outreach, negotiation & deal management • Lead outreach to creators and managers to secure partnerships • Negotiate rates, deliverables, usage rights, and paid media terms • Structure deals with a commercial understanding of campaign economics (CPM, conversion potential, product margins)

Content direction & performance • Contribute ideas for content angles that perform in beauty (before/after, routine integration, hook formats) • Ensure creator content is authentic and showcases visible product results rather than overly scripted messaging • Analyse campaign performance (views, engagement, CPM, conversion signals) and feed insights into future creator selection

Relationship management • Build long-term relationships with beauty creators and brand partners • Act as the main point of contact throughout campaigns • Drive repeat partnerships through strong execution and communication