Lifecycle Manager

Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence. We’re hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney’s products (Loans, Savings, Debit Card, and more). You’ll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, Growth to improve LTV, retention, and reactivation. What You’ll Do• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back. • Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale. • Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance. • Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI. • Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights. • Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs. • Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards. • Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.