Lifecycle Marketing Manager - Mahally

At Mahally, acquisition gets shoppers in the door. You keep them. You own everything that happens after the first touch: the welcome, the second purchase, the habit, the win-back. Our lifecycle engine is early. The tools are in place but the journeys aren't live yet. That's the opportunity. You're not inheriting a machine to babysit; you're building it.

You live in Braze. You segment, automate, test, and optimize across email, WhatsApp, push, and SMS. You pull your own data in SQL, form a hypothesis, ship the test, and read the result yourself. You execute flawlessly and you bend the retention curve.

What you'll own• The full lifecycle, onboarding to engagement to retention to win-back, end to end • Building Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS • Behavioral segmentation on purchase history, category affinity, recency, and engagement • Translating business goals into targeting logic, segmentation, and dynamic, personalized content • A/B testing as a discipline, not an afterthought: hypothesis, test, learn, iterate, scale • Retention and LTV as your north-star metrics: reducing churn, lifting repeat rate, growing customer lifetime value • Owning CRM reporting end to end, daily, weekly, and monthly on every KPI that matters • Partnering with the Category Manager on the product and offer lists that power campaigns