Lifecycle Marketing Senior Specialist Agency Experienced

UN/COMMON is a digital commerce agency that helps ambitious ecommerce brands grow through strategy, creativity, technology, and data. We partner with high-growth, mid-market, and enterprise direct-to-consumer (DTC) brands to build exceptional customer experiences that drive measurable business results. Our team is made up of collaborative problem-solvers who thrive in a fast-paced environment, challenge conventional thinking, and are passionate about helping our clients succeed. We value ownership, accountability, curiosity, and continuous learning while empowering our team members to make meaningful contributions every day. About the RoleUN/COMMON is seeking a Senior Strategist, Lifecycle Marketing to lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients. This is a senior, client-facing role responsible for developing strategic retention marketing initiatives that increase customer engagement, lifetime value, and revenue. The ideal candidate brings deep expertise in Klaviyo, a strong understanding of the Shopify ecosystem, and proven success managing lifecycle marketing programs within an agency environment. As the strategic lead for your accounts, you will partner with clients and internal teams to develop lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and experimentation. You will analyze performance data, identify growth opportunities, present strategic recommendations, and guide clients toward long-term success. What You'll DoStrategic Leadership• Own lifecycle marketing strategy for a portfolio of ecommerce clients. • Develop strategic roadmaps aligned with client objectives, business priorities, and growth goals. • Build lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives. • Identify opportunities to improve customer retention, engagement, and lifetime value.

Client Partnership• Serve as the primary strategic advisor for assigned client accounts. • Lead client meetings, quarterly business reviews, strategic planning sessions, and executive presentations. • Develop trusted client relationships through proactive communication and strategic guidance. • Recommend innovative lifecycle marketing solutions that support long-term business growth.

Performance & Optimization• Analyze lifecycle marketing performance and identify trends, opportunities, and risks. • Translate data into strategic recommendations that improve marketing effectiveness and business performance. • Champion testing strategies and continuous optimization across lifecycle programs. • Monitor key performance indicators and communicate actionable insights to clients and internal stakeholders.

Cross-Functional Collaboration• Partner closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams. • Provide strategic direction that aligns execution with client goals. • Collaborate across teams to ensure lifecycle initiatives are delivered successfully and on schedule.

Quality & Innovation• Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client objectives. • Stay informed on emerging lifecycle marketing trends, retention strategies, and ecommerce best practices. • Contribute innovative ideas that improve client performance and strengthen UN/COMMON's strategic capabilities.