LinkedIn / Authority / Speaking Lead - Founder Brand, Thought Leadership

• This job is open to candidates working remotely from anywhere • Schedule: overlap with US business hours • Compensation: 1500 USD/month base salary + up to 9000 USD/year in performance bonus. Commission structure will be discussed at the end of the process.

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About UsCalvin Smith is an entrepreneur, investor, podcast host, and Professional EOS Implementer. He owns, invests in, and supports businesses across staffing, franchising, signs and graphics, landscaping, food, spirits, coaching, and entrepreneurial education. The mission is to help entrepreneurs access coaching, systems, relationships, and opportunities they otherwise may never receive. We move fast. We like clear scoreboards. We care about results. We have fun. We try new shit fast. We hold accountability. This is not a boring corporate environment. Our core values are: • Have Fun • Try New Shit Fast • Best In The World • Put In The Damn Work • Hold Accountability

Our mindset is: FITFO — Figure It the Fuck Out. That means be resourceful, direct, fast, honest, and accountable. Job SummaryWe are hiring a LinkedIn / Authority / Speaking Lead to help build Calvin Smith’s authority, audience, relationships, and speaking pipeline. This is not a “post cute graphics and hope people like them” role. This is not corporate social media. This is not generic ghostwriting. This is a growth seat for someone who understands how to turn a founder’s ideas, stories, opinions, wins, scars, podcast conversations, business lessons, EOS work, and entrepreneurial experience into real authority and real opportunities. The scoreboard is clear: • 250,000 LinkedIn followers • 6+ speaking engagements per year • 3+ speaking engagements outside the U.S. • A consistent pipeline of podcasts, stages, panels, workshops, investor groups, accelerators, franchise events, and business communities • LinkedIn content that sounds like Calvin, not like AI wrote a motivational poster • Real relationships and qualified conversations from the work

We are not “trying to build a personal brand.” We are building one. This role exists to help make Calvin impossible to ignore in the right rooms. Priority AudiencesYou will help build authority and opportunity in front of the people who can actually move the business.

1. Founders and Business OwnersEntrepreneurs, operators, second-stage business owners, leadership teams, and people trying to build companies that actually work.
2. Investment Firms and Portfolio CompaniesPrivate equity firms, venture funds, family offices, search funds, holding companies, independent sponsors, and their portfolio company leaders.
3. Entrepreneurial Incubators and AcceleratorsStartup programs, founder communities, universities, entrepreneur support organizations, chambers, economic development groups, and accelerators.
4. Franchise Brands and Franchise LocationsFranchisors, franchise leadership teams, franchisees, multi-unit operators, and franchise support organizations.
5. International Business CommunitiesEnglish-speaking or English-capable founders, business communities, accelerators, franchise groups, and event organizers outside the U.S. Role ScoreboardThis role exists to build authority that turns into opportunities, relationships, and revenue. First 30 DaysBy the end of your first 30 days, you should have: • Reviewed Calvin’s current LinkedIn profile, content, positioning, and opportunities • Built a clear LinkedIn content strategy and weekly posting cadence • Built a list of at least 100 target speaking/event/podcast/community opportunities • Built a list of at least 100 high-value LinkedIn relationship targets • Created a simple weekly authority scorecard • Started posting, engaging, and tracking what works • Started outreach to relevant speaking/event/podcast/community targets

First 90 DaysBy the end of your first 90 days, you are expected to have: • Published consistently on LinkedIn every week • Created clear content themes that sound like Calvin • Grown LinkedIn followers with measurable weekly progress • Started qualified conversations with founders, investors, event organizers, franchise leaders, accelerator leaders, and business community leaders • Booked or advanced at least 2 qualified speaking / podcast / workshop opportunities • Built a clean pipeline for speaking, podcast, panel, workshop, and event opportunities • Created repeatable outreach and follow-up systems • Built a content repurposing rhythm from podcasts, sessions, stories, and business lessons

By Month 6By the end of month 6, this seat should be producing: • Consistent LinkedIn follower growth • A clear path toward 250,000 LinkedIn followers • At least 3 booked or strongly advanced speaking opportunities • A weekly pipeline of new opportunity targets • A repeatable process for turning content into conversations • A repeatable process for turning conversations into speaking, podcast, workshop, and sales opportunities

By Month 12By month 12, the scoreboard is: • 250,000 LinkedIn followers • 6+ speaking engagements/year pace • 3+ international speaking engagements/year pace • LinkedIn as a real authority and opportunity engine • Consistent qualified conversations from LinkedIn • Clear contribution to EOS session pipeline, Skool/community growth, podcast opportunities, and strategic partnerships

Not “trying.” Not “working toward.” This is where we are going. What You Will Own1. LinkedIn Growth and AuthorityYou will help grow Calvin’s LinkedIn audience, authority, reach, and engagement. That means: • Clear content strategy • Consistent posting • Strong hooks • Better storytelling • Founder/business-owner relevance • Comments and engagement • Relationship-building • Repurposing long-form ideas into strong LinkedIn content • Tracking what works and doubling down

The content has to sound like Calvin: direct, human, entrepreneurial, funny when appropriate, honest, practical, and not full of fake guru bullshit. 2. Speaking and Opportunity PipelineYou will build and manage the pipeline for: • Speaking engagements • Podcasts • Panels • Workshops • Accelerator sessions • University / entrepreneurship events • Franchise events • Investor / portfolio company events • International opportunities

You will find the right opportunities, build lists, write outreach, follow up, track status, and help move opportunities forward. No messy pipeline. No forgotten follow-ups. No “I reached out once and never heard back.” 3. Relationship Building Through LinkedInYou will use LinkedIn to create real conversations with the right people. That means: • Thoughtful comments • Smart DMs • Warm connection requests • Follow-up • Referral asks • Event organizer outreach • Podcast host outreach • Founder/community relationship-building

This is not spam. This is human, direct, useful, and persistent. 4. Content RepurposingCalvin will create raw material from: • EOS sessions • Business lessons • Podcasts • Founder conversations • Portfolio company experience • Franchise experience • Investing experience • Speaking topics • Random thoughts and rants • Real entrepreneurial scars

Your job is to help turn that into posts, newsletters, topics, outlines, speaker pitches, and opportunity-building content. 5. Weekly Scoreboard and AccountabilityYou will report weekly on the actual numbers. Examples: • LinkedIn posts published • Follower growth • Profile views • Post impressions • Engagement rate • High-value comments made • Connection requests sent • Qualified conversations started • Speaking targets added • Speaking outreach sent • Follow-ups completed • Opportunities advanced • Events booked • Content themes tested • Top-performing posts

If it matters, we measure it. If we measure it, we improve it. If it is not improving, we tell the truth and fix it.