Loyalty Lead

• Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth. • Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives. • Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift. • Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value. • Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews. • Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse. • Conduct market and competitor benchmarking to identify industry trends and best practices in loyalty program design. • Define business and functional requirements for new loyalty mechanics and collaborate with Product and Analytics teams to implement program enhancements. • Lead continuous testing and experimentation within the loyalty framework to improve partner engagement and long-term activity consistency.