MBA

Asian Paints Nunavut, Canada

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BRAND MANAGER - NILAYA

Location:

Mumbai, MH, IN

Areas of Work: Sales & Marketing

Job Id: 15024

External Job Description

Job Purpose
• Responsible for developing and managing the luxury and premium wallcoverings business for Asian Paints

Business Responsibility Areas
• Category Management: Develop and execute a comprehensive Go-to-market plan for wallcoverings, with a well-defined pricing and distribution strategy
• Demand Generation: Build a pipeline of customers, tapping into existing database of cross functions, and building newer channels
• Product development –Map consumer requirements; benchmark with international standards and competition assessment. Work with design & production team to shape future offerings from the brand
• Brand & Communication- Create the brand identity, Strategize and execute a communication plan- a reach out model to customers & leading interior designers
• Digital Strategy: Leverage avenues in digital space to bolster the brand positioning and a targeted reach out to key influencers
• Collaborations- Manage collaborations with leading Indian and international design houses to create a pipeline of designs and collections
• Manage RFP’s, contracts, reports, data analysis with all internal & external stakeholders/agencies

Qualifications
• MBA
• Having managed brand role with an exposure to category management
• Preference for MBA in luxury management or a certification course from a tier 1 institute

Previous Experience
• 1- 4 years of experience in a product category, preferably home decor

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