META/Facebook Ads Media Buyer (Lead Generation)

About Winning AssistantsWinning Assistants is one of the fastest-growing offshore staffing companies helping doctors, clinic owners, and healthcare businesses scale with highly trained virtual assistants. We help healthcare practices save time, streamline operations, reduce payroll costs, improve patient experience, and grow faster through elite remote talent. We are aggressively scaling our paid advertising efforts and currently spend over $100,000/month on META Ads, with plans to continue increasing spend. We are looking for a high-level Senior Media Buyer who deeply understands Meta Ads, conversion psychology, creative strategy, funnel optimization, and performance marketing. This is NOT an entry-level role. We are looking for someone obsessed with performance, data, testing, scaling, and booked calls.

Your Main GoalYour primary objective is simple: Generate qualified booked calls profitably through Meta Ads.You will be responsible for helping us scale ad spend while maintaining strong performance metrics across the entire funnel. This means understanding: • CTR • Hook rate • Thumbstop ratio • CPC • CPM • Landing page conversion rate • Cost per lead • Cost per booked call • Show rates • Lead quality • Sales conversion quality • Funnel bottlenecks • Creative fatigue • Scaling strategy

You should understand that media buying is NOT just “launching ads.” You must understand how the: • ad creative, • audience, • offer, • landing page, • tracking, • qualification process, • and sales process

all work together.

ResponsibilitiesMeta Ads Management• Launch, manage, and optimize Meta ad campaigns daily • Manage campaigns spending thousands per day • Scale winning campaigns aggressively while maintaining efficiency • Monitor ad account health and performance • Test new campaign structures, audiences, and scaling methods • Analyze performance trends and identify bottlenecks quickly • Reduce CPA and improve overall funnel efficiency

Creative Strategy & TestingYou will work closely with our creative/content team. Responsibilities include: • Identifying winning ad angles • Suggesting new hooks and messaging • Researching competitors • Analyzing winning creatives • Identifying creative fatigue early • Structuring creative testing systems • Giving feedback to editors/content creators • Understanding different audience awareness levels

You should know how messaging changes depending on audience sophistication and awareness.

Funnel & Landing Page OptimizationYou must deeply understand landing page performance. This role is NOT limited to ad management. You should be able to analyze: • Why some ads have high CTR but poor conversion • Why some ads bring low-quality leads • Why landing pages underperform • How messaging alignment impacts conversion rates • How qualification impacts lead quality

You will continuously work on improving: • Landing page CVR • Funnel flow • Form completion rate • Appointment booking rate • Lead quality

Tracking & AttributionYou must understand: • Hyros • Meta Pixel • UTM tracking • Attribution windows • Conversion API (CAPI) • Funnel tracking systems

You should be highly analytical and obsessed with understanding: “Where are our best booked calls actually coming from?”

Data Analysis & Reporting• Monitor KPIs daily • Create performance insights and recommendations • Identify scaling opportunities • Spot inefficiencies quickly • Report findings clearly to leadership

You should be comfortable making decisions backed by data.