Manager Content

ADIDAS Alabama, United States of America

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Manager Content

Manager Content Market

Purpose & Overall Relevance for the Organization:

Provide digital content expertise and cost efficiencies by managing production of local digital content.

Key Responsibilities:

Responsible for updating and testing adidas.com and adidas App content according to the activation plan.

Interface with global Commercial/Category digital teams to influence content creation to fill gaps and maintain best practices.

Brief and produce content to fill gaps in plan.

Hand off finished files to media and CRM teams.

Support implementation of commercial adidas.com and adidas App content plan in partnership with Campaign Ops team.

Support implementation of content plan for shared spaces on adidas.com and adidas App in partnership with Campaign Ops team.

Manage adidas.com and adidas App content as part of pre go-live testing.

Manages BU Comms approvals and content hand off to activation teams.

Execute content best practices

Key Relationships:

Knowledge Skills and Abilities:

Experienced in job and fully qualified/trained
Combined broad theoretical and practical knowledge incl. company policies and practices
Strong competence with various tools, procedures, etc
Knowledge of technical and creative aspects of digital and mobile
Understanding of enterprise-level platforms and technologies
Understanding of digital IT products and capabilities
Fluent in English both verbally and written
Good communication skills
Strong problem solver, solution oriented attitude and ability to prioritize workload
Understanding of the Brand Marketing content delivery needs, solutions and processes
Ability to understand consumer behavior across the entire digital landscape
Broad understanding and passion for the sports and/or entertainment industry

Requisite Education and Experience / Minimum Qualifications:

5 years broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences
2+ years digital content expertise

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Manager Content

Brand:

Location: Panama City

TEAM: Digital

State: Pana

Country/Region: PA

Contract Type: Temp

Number: 547113

Date: Jul 17, 2026

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