Manager Digital Marketing Douyin

Douyin & Red China

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Manager Digital Marketing Douyin

Purpose & Overall Relevance for the Organization:

Douyin & Red play a key strategic role in accelerating our digital brand social eCommerce strategy in China. Winning on Douyin & Red while delivering a premium end-to-end consumer experience will be key to success for this role.

Key Responsibilities:

According to digital product plan and sales plan of each Douyin channel, meanwhile closely working with store manage to understand business needs and create Douyin content calendar.
Manage DP agency, develop and execute Marketing working budget plan to create high quality Douyin and Red content but under brand direction to drive organic traffic, provide high quality content to support paid traffic and drive content generate sales(小黄车), such as short videos.
Build up content KPI review measurements mechanism with support of DP and business analytics team.
Seasonal update store visual direction to stores based on brand seasonal campaigns or platform calendar, with support from UED team.
Consistently communicate with Douyin & Red platform marketing team, to understand most update content strategy from platforms side.

Key Relationships:

Douyin & Red platform (eCommerce & commercial team)
adidas Brand & Brand Activation teams
eCommerce Digital Marketing team
eCommerce Buying team
eCommerce Digital Operations team
eCommerce Business Planning & Analytics team
External agencies (Douyin partner agency) and technology partners

Knowledge, Skills and Abilities:

Bachelor or Master’s degree required, with solid years in consumer industry with at least 3 years in eCom business
Strong experience in working with platforms
At least 6 years marketing experience, eCom experience is preferred
Demonstrated knowledge and experience of digital marketing, ecommerce
Passionate about new things with the broader marketing mix
Experience of working in international company
Results-driven and process focused with problem-solving and decision-making abilities
Good project management skills
Superb written and verbal communication skills, especially in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Manager Digital Marketing Douyin

Brand:

Location: Shanghai

TEAM: Brand Management & Communications

State: SH

Country/Region: CN

Contract Type: Full time

Number: 541687

Date: May 8, 2026

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