Manager Visual Excellence, North

GCA Beijing, China

Apply Now

Manager Visual Excellence, North

Manager Visual Excellence, North

Country: China

Department: GCA Consumer Experience - Visual Excellence & Training

Director Reporting Line: Senior Manager Visual Excellence, North

Indirect/Secondary Reporting Line: -

Subsidiary/country: GCA

Location: Beijing

GSMS Grade: M4

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Develop and deliver best VM knowledge to adidas store cross all channels. Play a critical role to drive brand direction, business growth.

Key Responsibilities:

Implement VM principles & techniques cross both own retail and franchise stores
Implement daily visual merchandising directives to stores and formalize report accordingly
Keep track the sales vs space ratio and make sure space are allocated efficiently
Conduct regular store visits to assess merchandising effectiveness, optimize product displays, and enhance consumer experience and conversion rates.
Monitor competitor visual marketing strategies and provide recommendations for improvements.
Assist the Senior Visual Merchandising Manager in planning and executing key seasonal store campaigns and new store openings.
Consolidate and analyze nationwide visual merchandising data, including store monthly VM compliance with brand guidelines, MUST WIN store profile maintenance.
Provide and coach visual merchandising guidance for in store VM, OVM and store staff
Work closely with marketing, product, and retail operations teams to ensure marketing campaigns are visually aligned with brand positioning.

KEY RELATIONSHIPS:

Internal:

VM Planning

Retail Marketing

Retail Operations

Retail Buying

Store Design

Outsourced VM team

External:

Customer VM team

Vendors

KPI’s

Achieve brand and retail department business performance targets, including revenue growth, category-specific sales, and in-store consumer engagement KPIs
Adapt and implement VM manual
Create monthly VM plan for key stores
Execute seasonal campaign
New store opening set up support
Manage regional OVM to delivery best VM compliance in store
Delivery VM training
Support VM set up for trade meeting

KNOWLEDGE, SKILLS AND ABILITIES:

Able to develop store opening plan independently
Has strong organized, logic, strategic thinking
Strong understanding of store layout principles, color coordination, and spatial design, with excellent aesthetic and visual presentation skills
Proficiency in design software such as Photoshop, Illustrator, and SketchUp, with basic hand-drawing skills
Strong analytical skills with experience in retail data analysis, reporting, and performance tracking
Advanced skills in Excel, Power BI, PowerPoint or other data visualization tools to generate business insights
Good communication skill
Good interpersonal communication skill

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

Minimum 5 years’ visual merchandising experience in retail environment with sports brands or fashion retail brands
Bachelor’s degree or above in Marketing, Visual Design, Retail Management, Data Analytics, or related fields
Fluent in English and Mandarin
Candidates with experience in franchisee store management will be given preference.
Experience in managing visual merchandising for fast-fashion retail brands or Sports brands is a plus
Experience with data collection, reporting, and performance analysis in a retail environment is a strong advantage

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Manager Visual Excellence, North

Brand:

Location: Beijing

TEAM: Retail

State: BJ

Country/Region: CN

Contract Type: Full time

Number: 544069

Date: Apr 27, 2026

Apply now »

See Categories
Imprint
Legal Notice
Privacy Notice
How to apply (français)")