Manager, Omni-channel Consumer Experience

AdidasP Manila, Philippines

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Manager, Omni-channel Consumer Experience

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

This role ensures adidas delivers best‑in‑class activations at the lower funnel, converting consumer engagement into purchase, loyalty, and measurable business growth across all channels.

KEY RESPONSIBILITIES

Campaign & Activation Management

Execute integrated campaigns and activations across Own Retail, Franchise, Wholesale, and eCommerce channels in line with Global/SEA retail marketing guidelines.
Identify key campaigns, product launches, and local events to drive consumer engagement and commercial KPIs.
Plan and deliver in-store activations and promotions aligned with the brand calendar and commercial needs.
Integrate digital and offline experiences, leveraging adiclub membership, hyperlocal storytelling, and eCommerce-specific content.

eCommerce & Digital Engagement

Support the eCommerce channel by creating locally relevant stories and moments, supplementing the SEA hub team’s execution.
Develop online-first activations and digital campaigns that enhance traffic, conversion, and consumer loyalty.
Ensure seamless synergy between physical retail and online platforms, optimizing omnichannel consumer journeys.
Monitor and report on eCommerce activation performance, including traffic drivers, conversion metrics, and digital engagement KPIs.

Partnerships & Consumer Experience

Build strong relationships with mall partners to secure prime advertising and event placements that boost store traffic.
Lead and continuously improve consumer experience initiatives (e.g., Made For You) to achieve retail and brand KPIs.
Manage ad hoc projects aimed at enhancing both in-store and online shopping experiences.

Budget & Resource Management

Manage and report Marketing Working Budget (MWB) and Sales Working Budget (SWB) to ensure cost-effective planning and impactful brand presentation.
Work with wholesale teams to optimize budget allocation for better brand visibility and conversion.
Brief and manage agencies to ensure seamless campaign development, production, and installation.

Reporting & Insights

Deliver comprehensive reporting, including post-campaign analyses and monthly activation reports with KPIs, retail trends, market insights, and competitor analysis.
Provide actionable recommendations through Keep-Start-Stop analysis and continuous improvement frameworks.
Track and evaluate both offline and online activation spending to maximize ROI

KPIs:

Retail Performance: Net Sales, Conversion, and Traffic vs. benchmarks
Activation Excellence: Brand and commercial activations delivered on time and in full
Omnichannel Experience: Seamless consumer journey across Own Retail, Franchise, and eCommerce
Membership & Engagement: adiclub and CE Spaces (MFY) contribution to store/channel sales
Budget Management: Effective management of MWB and SWB in line with plan
Incremental Growth: Sales and traffic uplift compared to benchmark number

KNOWLEDGE, SKILLS AND ABILITIES:

Analytical & Data-Driven
Project & Campaign Management
Digital & Omnichannel Fluency
Consumer-Centric Mindset:
Financial & Budget Discipline
Communication & Collaboration

KEY RELATIONSHIPS:

Cluster Teams: Brand Communication, Digital Activation, Membership, CTC, eCom Digital Consumer Experience
Country Teams: Category Leads, Channel Teams (eCom, Own Retail, Franchise, Wholesale), Brand Communications, Visual Merchandising, Brand Partners Lead

EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s a plus)
5+ years’ experience in retail marketing, brand activation, or eCommerce/digital consumer experience
Proven success in multi-channel campaign execution and project management
Strong digital and omnichannel expertise, integrating offline and online consumer journeys
Demonstrated ability in budget management, data analysis, and driving measurable ROI

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Manager, Omni-channel Consumer Experience

Brand:

Location: Manila

TEAM: Brand Management & Communications

State: 00

Country/Region: PH

Contract Type: Full time

Number: 544409

Date: May 5, 2026

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