Manager, Technical Search Engine Optimization

AdidasP Alabama, United States of America

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Manager Technical SEO

Manager Technical SEO

Purpose & Overall Relevance for the Organization:

Excellence in Organic Search is one of the pillars of our overall Digital Marketing strategy and is of vital importance for our site traffic generation. The Manager, Technical Search Engine Optimization is a key member of the eCommerce One Media performance marketing team, responsible for driving and optimizing our organic search initiatives. This position will contribute to building and executing the adidas NAM (U.S./Canada) SEO strategy, in partnership with the Global SEO team, and will work with varied internal partners to ensure its successful implementation. As the Technical SEO Manager at adidas your role is to drive organic traffic to adidas eCom through SEO initiatives. You will work with the broader SEO team to develop SEO strategies driven by testing, search data, analysis, and will communicate the impact of SEO projects to wider partners.

Key Responsibilities

Work with internal partners to develop and action on scalable SEO strategies that drive organic traffic growth.
Serve as a voice of Technical SEO for adidas NAM and collaborate on advancing SEO knowledge and considerations.
Work with product development teams to prioritize SEO tickets using data, and advise dev teams on impact of product releases on SEO.
Support and create business cases for SEO team needs and for Organic Traffic/Revenue opportunities.
Develop and project manage Tech SEO and Split Testing roadmaps.
Technical audits to improve page performance, Core Web Vitals, and site stability.
Run SEO Split Tests to validate the impact of SEO changes and initiatives.
Manage optimization of on-site elements for LLM crawls and AI visibility.
Log file analysis, Google Search Console (GSC) audits.
Identify and fix crawling or indexation issues.
Measure and report results of SEO activities and projects and communicate these to wider partners.
Contribute to weekly, monthly, quarterly and yearly channel performance reports.
Initiate SEO projects (relating to on-page optimizations, content, promotions, etc.) to grow a multimillion-dollar revenue channel by addressing internal organization, consumer experience and SEO findings.
Be able to explain the impact of SEO on larger business objectives.
Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.

Key Relationships

Global Product Teams
Web Analytics
Consumer Experience
Digital Visual Merchandising
Market Retail/DTC Partners
Global & Local eCom counterparts
Vendors

Knowledge, Skills and Abilities

Excellent communication skills, comfortable presenting in person and remotely.
Ability to work in a cross-functional organization efficiently and fluidly. Ability to develop collaborative relationships with partners from digital and non-digital disciplines on all levels.
Creative and energetic team player who has a passion for SEO.
Extremely analytical, data driven and a clear, independent thinker.
Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs, ContentKing, Botify, OnCrawl, etc.
Experience with reporting tools such as Google Analytics and Adobe Analytics.
Understanding of front-end web technologies, including HTML, CSS, JavaScript, and schema markup.
A skill set including applied knowledge of bot behavior monitoring, server log analysis, modifying robots.txt, XML sitemaps, understanding and developing canonical, noindexing and cannibalization strategies, server- vs. client-side rendering, and a mobile-first mindset.
Understanding of SEO split testing. Experience with SEO testing platforms a plus.
Fluent in English

Requisite Education and Experience / Minimum Qualifications

5-7 years of SEO experience in-house and/or at a leading digital agency
University degree in the field of Marketing, Business, Computer Science or equivalent, or equivalent experience
Experience with digital marketing in a brand environment
Experience working with Agile development teams
Experience in eCommerce required (enterprise specific a plus)
Advanced computer skills with proficiency in Excel
2+ years vendor management experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland OR.
Though our teammates hail from all corners of the world, our working language is English.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Manager Technical SEO

Brand:

Location: Portland

TEAM: Digital

State: OR

Country/Region: US

Contract Type: Full time

Number: 544008

Date: May 7, 2026

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