Manager, Buying
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Purpose & Overall Relevance for The Organisation
The Manager, Buying plays a critical role in driving commercial success by leading end-to-end product planning, assortment strategy, and inventory management across Retail and Franchise channels. Working closely with cross-functional teams locally and across APAC, the Manager, Buying translates strategic priorities into actionable plans, while continuously optimizing in-season performance through data-driven insights and agile decision-making.
Key Responsibilities
Pre-Season Planning
- Validate opportunities and challenges to inform product planning strategies and maximize profitability.
- Implement key strategic priorities across Retail and Franchise channels, aligned with SEA DTC Product Planning frameworks.
- Build seasonal DTC assortments by channel to ensure targeted yet cohesive product ranges.
- Lead business segment and product division planning for monobrand stores to achieve category and channel ambitions.
- Collaborate with Retail & Franchise Lead to plan Open-To-Buy (OTB) budgets, ensuring alignment with historical full-price sales performance.
- Own and steer forecasts across channels, including sales and margin projections.
- Ensure effective budget investment through optimized range planning.
- Define and monitor benchmarks and KPIs on productivity and sell-through performance.
- Conduct buy reviews and implement category-level buying strategies.
- Oversee merchandise flow, ensuring timely product and marketing launches.
- Define methodologies and support implementation of assortment options across channels.
- Drive continuous improvement of product planning systems and tools.
- Implement reporting frameworks to evaluate business performance and inform strategy.
- Provide fact-based insights and feedback to internal and external stakeholders (pre- and post-season).
- Review size ratios and take corrective actions prior to order placement.
In-Season Management
- Conduct regular analysis and deliver comprehensive reports to stakeholders across pre-, in-, and post-season phases.
- Analyze sales performance and take corrective actions to optimize results.
- Monitor inventory through monthly OTB tracking and adjust plans accordingly.
- Ensure optimal product availability across Retail and Franchise channels.
- Manage end-of-season stock flow and lifecycle (PLC), including sell-through optimization.
- Ensure timely execution of product and marketing launches.
- Support and monitor in-season chase models (e.g., SPEED, ISC, PR) to enhance responsiveness.
- Analyze product performance, pricing, and consumer feedback to inform decisions.
Leadership & Team Management
- Evaluate the competencies of subordinates on a regular basis and provides prompt and feedback and guidance to drive high performance.
- Takes ownership for Talent Management processes to grow, develop and retain talents.
- Promote a high performance culture by setting clear expectations and individual goals.
- Translate the company goals into team specific actions and business plans.
- Control and monitor performance and results.
Key Performance Indicators (KPIs)
- Full Price Sell-Through (ST) and Full Price Net Sales Mix
- Category, Division, Concept, and Gender Contribution to Sales and Margin
- Terminal Stock and Pull-Out Levels
- Cost of Reductions (Markdowns)
- Inventory Health (Days, Stock Turns, Months on Hand - MOH)
Key Relationships
- APAC Product Planning & Inventory Teams
- General Manager (GM)
- In-Country DTC Lead
- In-Country Marketing & Commercial Teams
Required Experience & Qualifications
- 6–8 years of experience in buying, merchandising, or product planning in retail
- Minimum 2–3 years of experience in a leadership role, managing or mentoring a team.
- Demonstrated experience in end-to-end merchandise planning, including assortment strategy, OTB management, and demand forecasting.
- Strong track record of managing sales, margin, and inventory KPIs, with tangible business impact.
- Advanced capability in data analysis and reporting (Excel required; experience with planning tools/systems preferred).
- Strong analytical mindset with the ability to translate data into actionable commercial strategies.
- Experience working in a multi-channel environment (e.g., Retail, Franchise, eCommerce), with an understanding of channel-specific dynamics.
- Demonstrated experience in stakeholder management, including cross-functional and regional collaboration (e.g., APAC exposure is a plus).
- Solid understanding of category management, product lifecycle, and market trends.
- Strong commercial acumen with a deep understanding of consumer trends, category performance, and product lifecycle management.
- Excellent communication, influencing, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
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Job Title: Manager, Buying
Brand:
Location: Jakarta
TEAM: Merchandising & Planning
State: JK
Country/Region: ID
Contract Type: Full time
Number: 542215
Date: Apr 23, 2026
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