Manager, Performance Marketing, Ad Tech & Measurement

Who you are: We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.
• Proven experience connecting upper-funnel media to qualified leads, pipeline, and revenue through full-funnel campaign strategy and measurement.
• Hands-on expertise with DV360 and programmatic media, including campaign architecture, insertion orders, line items, audience targeting, pacing, frequency, and optimization.
• Strong working knowledge of CTV and digital advertising measurement, including impression tracking, view-through measurement, conversion tracking, and attribution.
• Advanced experience with Google Tag Manager and digital measurement implementation, including tagging requirements, QA, troubleshooting, and data validation.
• Strong experience with Marketo and Salesforce and understanding of how media, lead, account, opportunity, and attribution data connect across the funnel.
• Strong analytical and problem-solving skills, with the ability to investigate lead and account-level data and translate media signals into actionable insights.
• Excellent cross-functional communication skills, with the ability to partner effectively with Marketing, RevOps, Data Science, Analytics, and technical teams.

Preferred qualifications:

• Experience with first-party audience activation, lead enrichment, firmographic/account data, and CRM-to-media integrations.
• Experience designing or evaluating incrementality tests, lift studies, geo experiments, holdouts, or other causal measurement approaches.
• Experience using AI, machine learning, predictive scoring, or advanced analytics to improve audience targeting or lead-quality assessment.
• Experience building scalable measurement frameworks, tagging governance, and campaign QA processes across multiple channels or markets.
• Experience in a complex B2B SaaS, fintech, payments, or enterprise technology environment with longer sales cycles.