Manager, Performance Marketing, Brandformance

Attributes We Value: We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

Who you are: We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 5+ years of experience in performance or brand marketing, ideally within a B2B SaaS or fintech environment.
• Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers — improving CAC and efficiency.
• Strong understanding of paid media ecosystems, incrementality measurement, brand lift, search lift, geoX experiments, and direct hands-on success with halo lift strategies
• Ability to balance brand strategy with performance rigor, translating creative ideas into measurable results.
• Exceptional analytical skills — experienced in interpreting media data and connecting it to pipeline and ROI.
• Excellent communication and stakeholder management skills across creative, marketing, and analytics functions.
• Bachelor’s degree in Data Science, Econometrics, Business Analytics.

Preferred qualifications:

• Experience running integrated brand-to-demand campaigns across multiple geographies.
• Familiarity with multi-touch attribution (MTA), MMM, and lift testing frameworks.
• Understanding of AI and automation workflows for creative optimization and content scaling.
• Strong grasp of CAC, LTV, and ROI modeling to guide investment decisions.
• Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won).
• Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows.
• Demonstrated analytical strength — comfortable with bid modeling, forecasting, and performance attribution.
• Exceptional leadership, communication, and stakeholder management skills.
• Multi-lingual and particularly Mandarin or Cantonese.
• MBA Degree is a plus.