Marketing Analyst

Libertex Europe Overview  Part of the Libertex Group, Libertex is an online broker offering tradable CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others. Libertex also offers investments in real stocks. Over the years, Libertex has received multiple prestigious awards and recognitions, including “Best Global Broker” (Ultimate Fintech Awards, 2025), “Best Online Trading Platform” (Fintech Breakthrough Awards, 2025), and “Most Trusted Broker” (European CEO, 2024). A firm believer in the power of sports to inspire, empower and push for success, Libertex is the Official Online Trading Partner of Audi Revolut F1 Team.  Since being founded in 1997, the Libertex Group has grown into a robust fintech powerhouse, with an established presence in various jurisdictions, serving millions of clients from several countries all over the world. In Europe the Libertex trading platform is operated by Indication Investments Ltd., a Cyprus Investment Firm regulated and supervised by the Cyprus Securities and Exchange Commission (CySEC) with CIF License number 164/12. Job Overview  The Marketing Analyst is responsible for analysing marketing data to improve performance, efficiency, and growth across key KPIs. The role focuses on developing reliable analytics frameworks, ensuring data accuracy, and delivering actionable insights to support strategic and operational marketing decisions. Working closely with cross-functional teams, the Marketing Analyst enables data-driven optimization of campaigns, tools, and customer journeys. Main Responsibilities • Perform marketing analytics to improve efficiency and drive growth across key marketing KPIs. • Develop, enhance, and govern marketing analytics methodologies, processes, and reporting standards. • Conduct ongoing market, customer, and performance research to support the Marketing team’s strategic and tactical initiatives. • Support and optimize the marketing technology stack, including dashboarding, tracking, campaign management, and analytics tools. • Manage marketing data streams, including event tracking and system integrations, ensuring data accuracy and reliability. • Maintain and improve data quality, with a strong focus on attribution model accuracy and ongoing development. • Perform attribution, funnel, and cohort analyses to evaluate marketing performance and customer behavior. • Build and maintain dashboards, alerts, and ad hoc reports to enable timely, data-driven decision-making. • Support and document procedures related to marketing metrics, tracking, and measurement frameworks. • Conduct market benchmarking and competitor analysis to identify trends, opportunities, and performance gaps. • Manage and evaluate analytical tools, ensuring effective usage and continuous improvement. • Proactively identify insights, trends, and opportunities through curiosity-driven analysis and clear storytelling.