Marketing Associate

About Foundervine Today, Foundervine stands as one of the largest and most active accelerator ecosystems, successfully designing and delivering business and investment readiness programmes that empower entrepreneurs. Our track record includes collaborations with leading organisations such as Barclays, Lloyds Banking Group, Sainsbury’s, Google, and the UK Government. At Foundervine, you’ll be joining a small but dynamic team at a pivotal moment in our mission, creating a collaborative and results-driven culture where every team member plays a meaningful role. Our mission to transform society by making innovation accessible to anyone, anywhere, is what fuels us to deliver our best work every day. Behind the scenes, we operate with the energy, agility, and expertise of a much larger organisation, despite our lean team size. With a strategic presence in the UK, Ghana and soon in the US, we are deeply connected to our core values: action, impact, inclusion, innovation, courage, and integrity.

A Culture of Support and Development At Foundervine, we are more than just colleagues, we are a team that genuinely cares about one another. We prioritise well-being, collaboration, and continuous learning ensuring that our team feels valued and empowered. Through regular check-ins, cross-team collaboration, and knowledge-sharing sessions, we create an environment where ideas thrive. We understand that life happens beyond work, which is why we strive to provide flexibility, especially where it's most needed, ensuring that no one has to choose between professional success and personal well-being. At Foundervine, we don’t just focus on what we’re building, we focus on how we build it and who we build it with. You’re not just an employee, you’re part of something bigger! 🚀

Job Overview As the Marketing Associate based in Ghana, your role will primarily focus on supporting our dynamic marketing team in the execution of exceptional campaigns. Your responsibilities will encompass email marketing, website management, and social media marketing, playing a vital part in the tactical implementation of our strategies. Working in an associate capacity, you will contribute to the creation of engaging content, monitor campaign performance, and collaborate with cross-functional teams. Your attention to detail and proactive approach will be instrumental in ensuring the seamless delivery of impactful marketing initiatives. This is an excellent opportunity for someone passionate about digital innovation, and content creation, driving positive social impact, and eager to inspire and engage diverse entrepreneurs across the UK and globally.

Key Responsibilities Social Media Management: • Create, schedule and monitor engaging content across Foundervine's social media channels. • Engage with followers, and respond to queries promptly, fostering audience engagement and growth. • Collaborate with the marketing team to ensure content is informative and appealing. • Work on social media ads to drive more recruitment and manage ad performance for maximum conversion • Monitor social media channels for trends, conversations, and opportunities to enhance our online presence.

Video Creation and Editing • Mastery of video editing software such as Adobe Premiere Pro, Final Cut Pro, or other industry-standard tools. • Ability to cut, trim, and arrange footage, add transitions, overlays, and special effects. • A creative mindset to enhance video content with engaging visuals, graphics, and storytelling elements. • Understanding of various video formats and the ability to optimise videos for different platforms and devices.

Email Marketing: • Create and send targeted email campaigns using HubSpot. • Analyse and report on email campaign performance in HubSpot. • Assist in the creation and refinement of email marketing strategies.

Copywriting & Marketing Support: • Develop a range of materials (including social media copy, Medium blogs, surveys, website copy, case studies, and press releases). • Provide support to the marketing team in the execution of marketing strategies and campaigns.