Marketing Executive (Ecommerce & Product Insights)

Detail-oriented Marketing Executive to support our Shopify-based ecommerce operations for RDX Sports, which is our Combat Sports Brand. This role is focused on sales analysis, product insights, and market research, helping translate data into actionable decisions that improve product performance and drive revenue. You will work closely with the marketing and ecommerce teams to analyze performance, identify trends, and support product and campaign decisions through structured insights

Key Responsibilities1. Ecommerce & Product Performance Analysis●     Reviewing Website Sections for aligning with the new DTC vision for the website. ●     Analyze Shopify sales data to identify: ○     Top-performing and underperforming products ○     Category-level trends (e.g., gloves, wraps, accessories) ●     Track daily, weekly, and monthly sales performance ●     Support pricing, bundling, and promotional decisions with data ●     Assist in aligning inventory with product demand 2. Reporting & Excel Analysis●     Build and maintain structured reports using Excel (pivot tables, filters, formulas) ●     Prepare weekly performance reports covering: ○     Revenue trends ○     Product-level performance ○     Key changes and anomalies ●     Clean and organize raw data for decision-making 3. Product Research & Market Intelligence●     Conduct structured product research across: ○     Competitor websites and ecommerce stores ○     Marketplaces (e.g., Amazon) ○     Online platforms such as Reddit, forums, and YouTube ●     Identify: ○     Emerging product trends ○     Customer pain points and feedback ○     Gaps in competitor offerings ●     Analyze competitor products in terms of pricing, features, and positioning 4. Insight Development & Recommendations●     Translate research and data into clear, actionable insights ●     Provide recommendations on: ○     Product improvements ○     New product opportunities ○     Bundling and pricing strategies ●     Ensure all insights are tied to business impact (revenue, conversion, demand) 5. Marketing & Ecommerce Support●     Support campaign analysis (basic performance review) ●     Assist with product launches through research and data inputs ●     Help identify opportunities to improve conversion and average order value Success Metrics (First 90 Days)●     Independently produce weekly product level sales and product performance reports along with recommendations of Products to be pushed ●     Identify consistent product-level insights and opportunities ●     Deliver structured weekly research reports with clear recommendations ●     Improve visibility on product performance and market trends for decision-making

Role ScopeThis role is focused on analysis, research, and execution support. It does not include ownership of brand strategy, creative direction, or performance marketing.