Marketing Manager

About the Role

The Marketing Manager will be responsible to lead marketing and communication initiatives across Life Together, a growing network of healthcare clinics and services in Mauritius. The Marketing Manager will develop and execute data-driven strategies based on market insights, patient needs, and performance trends — strengthening brand visibility, supporting patient acquisition, and driving the company’s growth.

Key Responsibilities

1. Market Research & Insights:

·       Conduct and analyse market research on patient behaviour, competitive landscape, and service perception.

·       Liaise with clinic directors and operational teams to identify marketing needs and opportunities.

·       Create and conduct surveys, internally or with third-party research partners, to gather patient and stakeholder insights.

·       Use data analytics and feedback tools to design patient-centric strategies that support decision-making.

2. Strategic Contribution & Reporting

·       Develop integrated marketing and communication strategies aligned with Life Together’s strategic objectives.

·       Prepare quarterly marketing and communication plans with measurable actions and deliverables.

·       Prepare monthly dashboards summarising KPIs, marketing performance, and past actions to present to management and operational teams for continuous improvement.

3. Marketing & Communication Management on Projects

·       Lead marketing and communication initiatives for key projects, launches, and service lines.

·       Coordinate with the Brand Manager to ensure brand identity and tone are applied consistently.

·       Oversee the production of communication materials, digital content, and campaign assets.

·       Track and evaluate project outcomes through KPIs and analytics to assess impact and ROI.

4. Cross-Functional Collaboration

·       Collaborate with clinic teams, doctors, and operational managers to ensure engagement and alignment.

·       Work closely with the Business Development and Sales teams to design marketing actions that strengthen reach, lead generation, and patient conversion.

·       Partner with the Property Brand Experience & Strategist to integrate patient experience insights into communication initiatives.

·       Support internal teams with promotional tools, content, and communication materials tailored to their needs.

Education & Experience

·       Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.

·       Minimum 5 years’ experience in marketing or brand management, ideally in healthcare, hospitality, or service industries.

·       Demonstrated success in designing and executing integrated marketing plans.

·       Proficiency in digital marketing tools, CRM systems, and performance analytics.

·       Experience in managing external agencies and research partners is a plus.

Core Competencies

·       Strong analytical and strategic thinking with the ability to translate data into actionable insights.

·       Excellent written and verbal communication in English and French.

·       Solid grasp of brand positioning, customer journey mapping, and service marketing.

·       Skilled in multitasking and managing simultaneous projects with precision.

·       Collaborative mindset and ability to engage diverse internal and external stakeholders.

·       Creative problem-solver with strong planning and organisational abilities.

Proactive Talent Solutions reserves the right:

To call only the shortlisted candidates for interview.

Not to make any appointment following this advertisement nor to assign any reason whatsoever for accepting or rejecting any candidate.