Marketing Manager

OpsFi is a growing, boutique accounting and advisory firm servicing high growth clients in the tech industry and our offices are based in Bree Street, Cape Town.  We have specific openings for fully remote roles (within South Africa) and roles based in Cape Town to build a greater hybrid office presence (where we will expect a certain amount of office days per month for the Cape Town team). Our offshore client is an InsurTech firm based in California in the United States leveraging modern software platforms, AI risk modelling, and state-of-the-art hardware engineering to provide next-generation insurance solutions for B2C and B2B customers in the United States.   We are looking to recruit a Marketing Manager to join their offshore division, that will work exclusively for their Marketing team (i.e. fully integrated into their team and workflows). You would work remotely from South Africa with a combination of SA & US-based teams. This is an exciting opportunity to grow experience in international markets and work alongside a dynamic team who are building out exciting products in the insurance and tech space. We are growing the structure in South Africa, and the titles will evolve as the structure takes shape, so it is a great time to join the team. This opportunity would suit an individual who is looking to progress their career and develop intuition.

Key Responsibilities

In this role, you will take charge of shaping marketing strategy, driving customer acquisition, and leading cross-functional brand initiatives across our growing insurance ecosystem. Your responsibilities include but are not limited to: • Marketing Strategy & Campaign Leadership: Develop and execute end-to-end multi-channel marketing strategies to drive brand awareness, policyholder acquisition, and retention across digital platforms. • Team & Resource Management: Oversee and execute day-to-day marketing initiatives, coordinating external agencies or team members and managing budget allocation to ensure strong ROI. • Performance Analytics & Optimisation: Analyse campaign performance metrics, monitor customer acquisition costs (CAC) and customer lifetime value (LTV), and continuously optimise growth funnels. • Market Research & Positioning: Monitor insurance industry trends, consumer behaviour, and competitor movements to refine product positioning, messaging, and target customer personas. • Cross-Functional Alignment: Partner closely with key business teams to ensure marketing campaigns accurately reflect policy details and meet industry standards. • Brand & Content Strategy: Direct brand messaging, public relations, and content production to build trust and authority within the insurance market.