Career Opportunities: Marketing Operations Manager (1960)

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1.2 Marketing Operations Manager

Job Description of a Marketing Operations Manager

Job Title:

Marketing Operations Manager

Location:

Head Office

Grade Level:

Department:

Marketing Department

Reports to (Title):

Head of Marketing   

Direct Reports:

Brand Activation Supervisor, Marketing Coordinators, Marketing officers

Job Purpose

The Job holder implements tasks associated with Food Concepts’ marketing strategies including day-to-day marketing operations by ensuring all requests are processed efficiently, coordinating with external agencies for seamless brand execution, and maintaining up-to-date marketing support for store openings, activations, and brand initiatives across all channels.

Core Responsibilities and Key Result Areas

Marketing Operations

• Manage and track all marketing-related requests from internal stakeholders and regional teams.
• Build and maintain a request intake and approval workflow system to streamline operations.
• Serve as the primary liaison between the organization and the Retail Marketing & Activation Agency.
• Ensure timely delivery and proper execution of all activations, campaigns, and POS material deployments.
• Track agency performance and compliance to SLAs.
• Monitor inventory, dispatch, and installation of brand assets across stores.
• Ensure all brand collaterals are correctly and consistently deployed in new and existing stores.
• Coordinate all marketing readiness activities for new store openings, including branding, materials, and local launch initiatives.
• Oversee and approve all BTL activities, in-store activations, and event sponsorships in collaboration with the agency.
• Supervise execution of Local Store Marketing, events and outdoor catering marketing presence.
• Maintain a comprehensive tracker of ongoing requests, deployments, and activations.
• Generate regular status updates, reports, and feedback documentation for internal review.

Regulatory

• Ensures compliance with any and all requirements defined/established by Government Regulatory agencies who have an over-sight responsibility of the Department’s activities
• Ensures compliance with confidentiality of Trade and brand secrets

Key Performance Indicators

• Marketing operations request turnaround time
• Brand collateral deployment accuracy and timeliness
• Activation campaign delivery success rate
• Agency service level compliance
• New store marketing readiness compliance rate
• Local Store Marketing revenue contribution
• Field activation ROI
• Outdoor event and catering marketing impact
• Marketing asset utilization rate

Knowledge Requirements

• Understanding of how to manage marketing and activation agencies, including setting performance expectations, monitoring compliance with SLAs, and driving accountability.
• Strong understanding of campaign rollouts, retail activations, and local store marketing initiatives.
• Strong knowledge of workflow systems for tracking marketing requests and approvals, as well as inventory management, dispatch logistics, and consistent deployment of brand assets across multiple locations.

Job Specifications

Educational Requirements

Professional Requirements

Experience Requirements

- A minimum of a university degree in Marketing, Advertising, Communication or related field is required.

Possession of any relevant Marketing professional qualification is essential

Minimum of 6 years’ experience in similar role

Decision Expectations

• Execute campaign, activation, and LSM execution in line with brand and operational standards.
• Review agency delivery against SLAs and decide on corrective or escalatory actions.
• Prioritize marketing requests and distribute assets effectively across regions and store needs.

Working Conditions

Jobholder typically work 40 hours per week, Monday to Friday, although this role may involve travelling to meet with sales representatives and clients.

Contacts and Purpose of Contact

Internal Contacts (most frequent contacts)

Purpose of Contact

• Senior Level Management

• Operations Team

• Marketing team

• Exchange or provide information

• Obtain, clarify, and discuss information

• Present, discuss information and problems

• Collaborate, negotiate and present ideas

• Deal with, influence or motivate subordinates

• Promote, justify or settle highly sensitive matters

External Contacts (most frequent contacts)

• Service Providers/ Vendors

Authorisation

DMD/HD Name and Signature:

Date:

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