Marketing Specialist: Events and Lead Generation

Location: Cape Town  Contract type: Fixed-Term (12-months) Working Practices: Hybrid | Mondays and Thursday in office and remaining days remote (subject to change as per company policies)  Working hours: 10:00 to 18:00 (SAST), with the flexibility to support morning meetings with key stakeholders in Australia and to manage online events.  Reporting to: Head of Marketing 

Role Summary We’re looking for a sharp, highly organised marketing specialist who can make events work harder. In this role, you’ll own the end-to-end execution of conferences, webinars, and sponsorship activations—while ensuring every event supports qualified lead generation, clean CRM handoff, and measurable marketing contribution. This is a role for someone who thrives on delivery, moves confidently across multiple time zones, and understands that execution excellence is commercial leverage. 

What You’ll Own 

1. Own end-to-end event and conference execution  • Plan and deliver virtual and conference-based event activity from briefing through to post-event follow-up. 

• Manage timelines, deliverables, registrations, logistics, speaker coordination, briefing documents, production schedules, and final execution. 

• Coordinate external vendors and conference organisers to ensure every element is delivered accurately, on time, and to brand standard. 

• Drive rigorous event readiness and manage details proactively so execution runs smoothly under pressure. 

• Important: conference execution will be done remotely – travel is not required. 

2. Lead webinar planning and delivery across multiple time zones  • Coordinate and execute webinars to drive lead generation and engagement for audiences in the UK, US, and AU. 

• Manage webinar timelines, rehearsals, platform setup, communications, speaker preparation, attendee experience, and live delivery support. 

• Ensure sessions are professionally run, technically sound, and clearly connected to campaign and lead-generation goals. 

3. Support demand generation through event-led contribution  • Partner with the Head of Marketing and broader team to ensure events and webinars contribute to lead and pipeline targets. 

• Help connect campaign messaging, audience targeting, event experience, and post-event follow-up into a clear demand generation workflow. 

• Track deliverables and performance inputs that support reporting on lead generation and marketing contribution. 

4. Repurpose and adapt content for event use  • Spend approximately 30% of your time adapting and repurposing content for events, webinars, sponsorships, and related campaigns 

• Ensure content is fit for purpose, audience-relevant, on-brand, and tailored to each event format