Marketing Strategist D2C E-Commerce Brand (Freelance+Remote)

Own our marketing engine. Lead our team. Grow a brand people love.We are a fast-growing global pet brand. We work with a lean, tight-knit team of freelancers who operate more like a startup crew than a remote workforce. We communicate and move fast, and genuinely invest in the people we work with — from team trips to personal gestures that show we notice when someone goes above and beyond. It's not a transactional relationship. New team members in key roles like this one work directly with our CEO from day one. That's not just a perk — it's how we operate. Read this before applying. We're not a regular company and this is not a regular freelance gig. We work fast, change direction often, speak our minds, and expect the same from you. If feedback stings, if ambiguity frustrates you, or if you need hand-holding — this role will not be a good fit. If you thrive on ownership, move fast, and want to be rewarded massively for results — keep reading. This is a newly created, senior-level role. You'll be the person who owns our marketing strategy end-to-end — bridging creative, paid ads, organic, and CRO into one coherent, high-performing engine. You'll work directly with our CEO/founder and collaborate daily with our Marketing Executives. • Own and streamline the Ad Creative process — from brief to launch — coordinating with creators, editors, CRO, organic, and Paid Ads teams • Lead the marketing team: set direction, manage performance, raise the bar • Make strategic marketing decisions alongside the CEO and Marketing Executives • Test angles, own our target audience, and translate insights into action • Analyse ad performance and extract what actually matters • Stay ahead of creative trends and watch competitors closely • Build and maintain a dynamic tracking and performance system across the team • Keep branding consistent across every platform and touchpoint