Media Consultant H/F (Geneva)

Responsibilities

In line with the client's projects, you will take ownership of the following aspects :

• Contributing to the promotion of a new user-centric vision of digital marketing
• Following an action plan marked by key milestones
• Ensuring data accuracy
• Ensuring the quality of deliverables sent to the client
• Overseeing operational and technical implementation
• Collaborating with the team to develop fifty-five's service offering, both from a marketing and technical/operational perspective
• Addressing challenges related to managing digital activity through key performance indicators
• Guiding clients in optimizing their online media buying
• Analyzing data on behalf of the client, in alignment with industry-specific business KPIs (e.g, mobile telecom, retail, travel & tourism, etc.)

Education and Experience

• Master's degree (business, engineering) or equivalent diploma
• 1 to 3 years experience in digital marketing, consulting firms, marketing or business intelligence software or media agencies
• Proficiency in key online acquisition channels: search engines (SEO, SEM, bid-management tools), display, affiliate marketing, email marketing, social media, AdExchange, etc.
• Understanding of the media landscape (ecosystem of advertisers / agencies / media sales houses / tech providers)
• Ability to understand client needs and involve the right internal experts when necessary
• Knowledge of key media metrics (impressions, clicks, visits, views, completion rates, etc.)

Skills and Interests

• Fluent in French & English and excellent communication, oral and written
• Strong analytical skills and knowledge of analysis, statistical software and data vizualization tool
• Good business and market understanding
• Client-facing skills
• Good team spirit
• Strong interest in new technologies and the digital industry