Meta Ads Specialist

Role: Meta Ads Specialist Region: Remote / Eastern Europe Hours: Monday - Friday. 9AM - 5PM CST (US hours) USD Salary: $3,200 – $4.500/month

We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.

ResponsibilitiesCampaign Development and Management: • Develop and manage advertising campaigns using Facebook Ads Manager. • Manage 25+ ad accounts, ensuring optimal structure and performance. • Create compelling ad creatives, including copywriting and image selection.

Performance Analysis: • Analyze performance data to drive campaign improvements. • Present detailed campaign performance reports to clients. • Provide data-driven recommendations for optimizing campaign performance.

Client Collaboration: • Collaborate with clients to align campaign goals, audiences, and budgets. • Ensure quality assurance for ads, targeting accuracy, and correct landing page links. • Boost organic content on client pages.

Meta Pixels Implementation: • Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM). • Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies. • Define and set up custom conversions to track specific user actions that align with business goals.

Custom Audiences and Lists: • Develop and manage custom audiences based on pixel data for targeted marketing campaigns. • Use pixel data to create and update client lists for personalized advertising strategies.

Staying Updated: • Stay updated with Meta's advertising practices and updates. • Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.

Internal Collaboration: • Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns. • Work closely with the creative team for ad creatives development.