National Sales Manager

Triathlon Group GmbH Nova Scotia, Canada
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Develop, lead and execute the national sales strategy for a premium Global OEM manufacturer of industrial batteries and energy storage solutions, with Australian based regional Lead Acid battery manufacturing and a capital city-based branch service network. This role is accountable for profitable growth, strategic customer partnerships, and value-based selling, leveraging the company’s local manufacturing capability, engineering expertise, and lifecycle service offering. The National Sales Manager plays a critical role in positioning the business as a high-quality, reliable, and technically superior alternative to existing or incumbent suppliers as well as low-cost imports, while maximising long-term contract value and aftermarket revenue.

Key ResponsibilitiesStrategic Sales Leadership, Sales Strategy, & Execution

  • Develop and execute the national sales strategy aligned with company growth objectives

  • Deliver revenue, margin, and market share targets across all product categories

  • Identify growth opportunities in emerging sectors (e.g. energy storage, renewables integration, automation)

  • Position the company around: • Total Cost of Ownership (TCO) • Reliability, safety, and compliance • Local manufacturing and supply chain security

  • Drive penetration in key sectors: • Logistics & warehousing (traction batteries) • Elevated Work Platforms, Industrial cleaning equipment • Leisure and Recreational energy systems

• Mining & heavy industry • Utilities & infrastructure (standby / critical power) • Telecommunications & data centres • Emerging energy storage applications

  • Monitor market trends, competitor activity, and pricing dynamics Leadership & Team Management

  • Build, lead, coach, and develop a high-performing national sales team

  • Set clear KPIs across revenue, gross margin, pipeline, and customer retention

  • Drive a disciplined sales process and accountability culture

  • Support succession planning and talent development Key Account Management

  • Personally lead relationships with top-tier national accounts and OEM partners

  • Engage at executive level with procurement, operations, and engineering stakeholders

  • Lead complex contract negotiations, tenders, and long-term service agreements

  • Secure long-term supply and service agreements (3–7+ years)

  • Drive national alignment across multi-site customers

  • Ensure high customer satisfaction and retention Commercial Performance & Pricing

  • Own national P&L contribution from the sales function

  • Own pricing strategy and discount governance to protect margins

  • Lead large-scale tender submissions and contract structuring

  • Structure long-term contracts that bundle: • Equipment • Maintenance & service • Replacement cycles • Monitoring / asset management

  • Drive service and aftermarket revenue growth (maintenance, replacement cycles, fleet management) Cross-Functional Collaboration

  • Act as the commercial interface to Australian manufacturing operations: • Operations / Supply Chain (inventory, lead times, project delivery) • Align demand forecasting with production planning • Service teams (aftermarket support and contracts) • Marketing (campaigns, product positioning, brand) • Finance (forecasting, reporting, credit risk) • Support capacity utilisation and product mix optimisation

  • Provide market feedback into: • Product development • Engineering improvements

  • Custom solutions Aftermarket & Lifecycle Revenue Growth

  • Drive high-margin recurring revenue through: • Service contracts

• Preventative maintenance

• Battery replacement programs

• Fleet optimisation and charging solutions

  • Increase customer lifetime value (CLV) across installed base Market Positioning & Brand Leadership
  • Strengthen positioning as a premium Australian supplier and manufacturer
  • Support marketing in promoting: • “Built in Australia” capability for Lead Acid Industrial Batteries

• Sustainability and recycling credentials

• Compliance with Australian standards

  • Represent the company in industry forums and key customer engagements Forecasting, Pipeline & Governance
  • Deliver accurate forecasting aligned to production planning
  • Maintain strong CRM discipline and pipeline visibility
  • Lead structured tender processes for large national contracts Safety, Compliance & ESG
  • Champion safety across all customer interactions and site activities
  • Ensure alignment with: • Australian Standards (AS/NZS)

• Environmental and recycling regulations

  • Support sustainability initiatives (battery lifecycle, recycling programs) Key Performance Indicators (KPIs)
  • Revenue growth (YoY)
  • Gross margin % (primary metric vs revenue alone)
  • Market share by segment
  • Key account retention and growth
  • Sales pipeline conversion rates
  • Team performance and engagement
  • Forecast accuracy
  • Contracted revenue (multi-year agreements)
  • Aftermarket / service revenue mix (%)
  • Customer lifetime value (CLV) growth
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