Offline Marketing Senior Specialist

mylo is a fintech platform dedicated to helping millions of people and businesses thrive by providing accessible and responsible financial solutions. Whether you’re purchasing a mobile phone, a new jacket, a flight ticket, a comfy couch, or even covering school tuition, mylo enables you to buy now and pay later at thousands of points of sale across Egypt. Born out of B.TECH—Egypt’s leading electronics and appliances retailer with over 27 years of experience in offering buy now, pay later solutions—mylo brings a legacy of trust and innovation to the fintech space. All mylo products are fully Sharia-compliant, ensuring ethical and inclusive financial practices.

As an Offline Marketing Senior Specialist, you will drive the execution and on-ground delivery of offline marketing initiatives to strengthen brand presence and support business growth. You will manage end-to-end offline campaigns, including roadshows, outdoor advertising, print materials, and field activations, while collaborating closely with internal teams and external vendors to ensure high-quality execution.

Responsibilities

• Offline Campaign Planning & Execution 

 Lead the execution of offline marketing campaigns, including roadshows, outdoor campaigns, and field activations   Translate marketing objectives into actionable offline plans with clear timelines and deliverables  • Roadshows & Field Activations 

 Manage roadshows, flyers, giveaways, and on-ground brand activations   Oversee logistics, setup, and execution to ensure consistent brand representation  • Creative Production & Printing Management 

 Handle the creation, production, and printing of offline marketing materials   Coordinate with creative agencies, printers, and suppliers to ensure quality, timelines, and cost efficiency  • Outdoor Advertising & Media 

 Manage outdoor advertising campaigns, including billboards and offline placements   Ensure proper execution, visibility, and compliance with brand guidelines  • Content & Ad Shoots 

 Participate in offline ad shoots and production activities   Coordinate with internal teams and vendors to support smooth execution of shoots  • Cross-Functional Coordination 

 Work closely with Marketing, Growth, and Operations teams to align offline initiatives with overall campaigns   Ensure seamless communication between stakeholders and execution partners  • Performance Tracking & Reporting 

 Track offline campaign execution and effectiveness against defined objectives   Provide regular updates and post-campaign insights to support continuous improvement  • Travel & Field Presence 

 Travel frequently to support on-ground execution, especially during peak campaign seasons   Ensure hands-on supervision of activations and offline initiatives.