Support the continuous optimisation of PPC campaigns, refining account structures, targeting, bidding, and creative assets for maximum efficiency.
Collaborate with our PPC agency and key partners like Google and Microsoft to stay ahead of best practices and industry trends.
Dive into data using tools like Search Ads 360, Power BI, and Google Analytics to uncover insights, identify performance shifts, and spot growth opportunities.
Contribute to regular performance reviews, offering compelling insights on trends and competitive movement.
Plan and run A/B tests across ad copy, creatives, and landing pages to drive performance innovation.