PPC Specialist | Remote | LATAM Only | 88120

About UsAt Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities. About Our ClientOur client is a digital marketing agency focused on helping businesses grow through data-driven online marketing strategies. The team values collaboration, transparency, and continuous learning, creating an environment where specialists can contribute ideas, share insights, and improve campaign performance together. Role OverviewThe PPC Specialist will be responsible for managing and optimizing paid advertising campaigns across multiple digital platforms. The role focuses on improving campaign performance through data analysis, conversion tracking, and continuous optimization. This position works closely with internal teams, particularly account managers, to ensure campaigns align with client goals and performance targets. Strong analytical thinking, clear communication, and the ability to manage multiple accounts efficiently in a remote environment are essential for success. Responsibilities• Create, launch, and manage digital advertising campaigns from setup through reporting. • Manage campaigns across platforms such as Google Ads, with potential exposure to additional platforms including Meta, LinkedIn, and Bing. • Monitor campaign performance and make adjustments to improve results. • Conduct routine performance reviews across assigned client accounts. • Optimize campaigns by adjusting: • Audience or keyword targeting • Ad creative and messaging • Landing page recommendations • Bid strategies and placements • Budget allocation and tactical settings

• Analyze campaign performance metrics and identify opportunities for improvement. • Implement and maintain conversion tracking using tools such as Google Analytics, Google Ads, and Google Tag Manager. • Ensure accurate tracking of conversions including form submissions, phone calls, purchases, and other engagement actions. • Use campaign data to inform optimization strategies and reporting. • Provide regular performance insights and clear talking points to account managers regarding campaign activity, results, and next steps. • Participate in internal meetings and collaborate with team members to support overall campaign strategy. • Maintain timely communication through email, chat, and project management tools.