PPC Specialist

This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.

Key Responsibilities

Google Ads & Local Services Ads (LSA)

• Manage Google Ads MCC accounts across multiple locations
• Optimize Search campaigns, bidding strategies, keywords, and ad copy
• Manage and monitor Local Services Ads (LSA) performance
• Conduct search term analysis and negative keyword management
• Improve lead volume while reducing cost per lead
• Manage campaign budgets and performance pacing

Landing Page Optimization

• Manage and optimize Unbounce landing pages
• Conduct A/B testing on headlines, forms, CTAs, and layouts
• Improve conversion rates across service areas and markets
• Build new location-specific and service-specific landing pages

Performance Reporting

• Create weekly and monthly paid media reports

• Track:

  • Cost Per Lead (CPL)
  • Cost Per Booked Job
  • Conversion Rate

• Identify performance trends and optimization opportunities

• Provide actionable recommendations to leadership

Meta Ads (Preferred)

• Manage Facebook and Instagram advertising campaigns
• Build and maintain audience targeting strategies
• Support lead generation, engagement, and awareness campaigns
• Collaborate on creative development and testing

Required Qualifications

• 3+ years of hands-on PPC management experience
• Strong Google Ads experience including Search and Local Services Ads (LSA)
• Experience managing multi-location or franchise-style accounts
• Experience with Google Ads MCC structures
• Experience using landing page platforms such as Unbounce or Instapage
• Comfortable managing large monthly advertising budgets
• Strong analytical and reporting skills
• Ability to identify issues, develop solutions, and execute improvements independently

Preferred Qualifications

• Home services, plumbing, HVAC, roofing, restoration, or similar industry experience
• Experience with Google Business Profile (GBP)
• Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics
• Experience with pay-per-lead platforms
• Basic HTML/CSS knowledge
• Experience leveraging AI tools and marketing automation platforms

What Success Looks Like

• Increased lead volume across multiple markets
• Reduced cost per lead and cost per booked job
• Strong budget management and allocation decisions
• Continuous testing and optimization of campaigns and landing pages
• Data-driven recommendations that improve overall marketing performance

Ideal Candidate

• Proactive and highly accountable
• Comfortable managing multiple campaigns and markets simultaneously
• Strong problem-solving mindset
• Results-oriented and data-driven
• Continuously learning and adapting to platform updates
• Thrives in a fast-growing environment