Paid Media Manager

Our client is a US-based digital marketing agency with 25+ years of history serving small businesses across America — primarily home services, HVAC, contractors, landscaping, medical practices, and other local service businesses. They are a certified Google Partner with a track record of holding Google Ads accounts to a 10%+ conversion rate, roughly 3x the national average, and social media campaigns running at 2x the national click-through rate.

We're hiring a Paid Media Manager to own Google Ads and Meta Ads strategy and execution across the client portfolio. You will personally manage campaigns for 40+ local service businesses simultaneously, with monthly ad budgets typically ranging from $1,000 to $10,000 per client. You will be directly accountable for lead volume, cost per lead, conversion rate, and return on ad spend.

This is a hands-on, in-the-accounts role. Daily optimization, weekly testing, monthly reporting, and ongoing collaboration with account managers and the content team are the rhythm of the job. The agency works on plain-language client communication — you will be expected to translate dashboard data into outcomes business owners actually care about. The role reports to the Director of Marketing / Agency Principal and operates fully remote on a Monday–Friday schedule aligned to US Mountain Time business hours.

Responsibilities Google Ads • Build, launch, and optimize Search, Display, Shopping, and Performance Max campaigns for local service businesses • Conduct ongoing keyword research and disciplined negative keyword management to maximize budget efficiency • Write conversion-focused ad copy with strong CTAs oriented toward calls and form fills, not click volume • Set up and manage conversion tracking via Google Tag Manager and Google Analytics 4 (GA4) • Manage bid strategies including Target CPA (tCPA), Target ROAS (tROAS), and Maximize Conversions, and adjust based on real performance • Perform regular Quality Score audits and landing page alignment reviews • Build remarketing audiences and run RLSA campaigns to re-engage high-intent prospects • Maintain the agency's 10%+ Google Ads conversion rate standard across all assigned accounts

Meta Ads (Facebook & Instagram) • Build and manage Meta campaigns across lead generation, traffic, retargeting, and brand awareness objectives • Develop audience strategies using Custom Audiences, Lookalike Audiences, and interest/behavioral targeting • Brief the content team on creative requirements — images, video, carousels — that convert for local service businesses • Run structured A/B tests on creative, copy, audience segments, and placements • Set up and maintain Meta Pixel and Conversions API for accurate attribution • Manage daily and lifetime budgets and optimize delivery toward CPL targets • Apply Advantage+ campaigns where appropriate while maintaining manual control over key accounts

Reporting & Client Communication • Build and maintain monthly performance reports using the agency dashboard, GA4, and CallRail • Translate performance data into plain-English insights — what worked, what didn't, what's next • Present results in monthly client review calls alongside the assigned account manager • Flag underperforming campaigns proactively to internal stakeholders, never at month-end

Strategy & Collaboration • Contribute to new client onboarding by recommending starting budgets, platform mix, and campaign structure • Identify upsell opportunities in existing accounts (e.g., adding retargeting, platform expansion) • Stay current on Google Ads and Meta Ads platform changes and surface new strategies to the team • Collaborate with SEO and content teams to ensure paid and organic strategies reinforce each other