Performance Marketing Manager

CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around fast, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure. We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels. Performance Marketing Strategy & Execution • Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting) • Manage campaign budgets and optimise for maximum ROI across all acquisition channels • Build tracking frameworks that capture every meaningful user interaction • Execute rigorous A/B testing methodologies to continuously improve conversion rates • Analyse user acquisition funnels and identify optimisation opportunities

Analytics & Reporting • Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories. • Develop targeting segments that find our perfect customers • Develop dashboards to visualise performance and communicate results to stakeholders • Implement advanced targeting and segmentation strategies across platforms • Work with technical teams to optimise landing pages for conversion • Utilise marketing automation tools to improve campaign efficiency • Maintain expertise in emerging performance marketing technologies and approaches