You've personally run more than one paid channel at meaningful spend (not just Google, not just Meta) and can speak to the tradeoffs between them.
You've been responsible for a large ad budget (at least $500k monthly) and can walk through how you allocated it and why, not just executed a plan someone else set.
You're comfortable operating in ambiguous situations where playbooks are still being written and priorities change.
You're SQL-fluent and treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value.
You have a track record of noticing an opportunity — a new channel, a new segment, a platform change — and going after it without being told, rather than waiting for direction.