Performance Marketing Specialist

• 1+ year in Performance Marketing / Paid Acquisition. • Experience with B2B lead generation. • Experience with paid social, retargeting, display campaigns. • Managing multi-channel acquisition campaigns. • Experience working with landing pages and conversion funnels. • Familiarity with analytics and tracking tools. • Plan, launch, and optimize paid acquisition campaigns. • Strong understanding of B2B lead generation and funnel logic. • Ability to analyze campaign performance and optimize CPL/CAC. • Experience with A/B testing and hypothesis-driven optimization. • Understanding of attribution, tracking, and conversion setup. • Ability to improve landing page performance and conversion rates. • Data-driven decision-making. • Cross-functional collaboration with Product Marketing, Sales, Design.