Performance Marketing Team Lead

payabl. Cyprus
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About this role:

​​We’re looking for a highly driven SEO & AI Search Manager to own and build our organic growth from the ground up. This is a hands-on, end-to-end role, from defining strategy to executing it. This is not a task-taker role. You'll be the person who sees the opportunity, defines the plan, and drives results. You'll be the founding member of our SEO function, initially a team of one, with a dedicated SEO writer and freelancers.

You'll work in a modern fintech environment where organic visibility directly impacts revenue, and where you'll collaborate closely with PR, Content, UX/UI, Design, and Web teams.

The ideal candidate is deeply self-driven, thrives with ownership, and knows how to balance long-term strategy with near-term execution. 

If you've built organic channels from scratch, are excited about the AI search shift, and want real ownership in a fast-growing fintech company, we'd love to hear from you.

Reporting Line: Performance Marketing Team Lead

Location: Limassol, Cyprus

Responsibilities:

  • Own and execute the full SEO strategy (technical, content, and off-site), aligned with business goals such as traffic, lead generation, and revenue growth.
  • Lead AI & Generative Engine Optimization (GEO) initiatives — develop strategies to increase visibility across AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews), ensuring the brand is surfaced, cited, and recommended.
  • Conduct in-depth keyword research and competitive analysis — identify ToFu, MoFu, and BoFu opportunities, uncover content gaps, and translate insights into a prioritised roadmap.
  • Drive technical SEO excellence — oversee site architecture, crawlability, indexing, Core Web Vitals, schema markup, hreflang, canonicalisation, and page speed in collaboration with Web Product and UX/UI teams.
  • Own content strategy and production — brief, edit, and quality-control SEO content created by the in-house SEO writer and freelancers, ensuring alignment with organic growth objectives.
  • Build and scale the link-building strategy — define off-site SEO approach and collaborate with PR on digital PR initiatives and backlink acquisition (with potential agency support).
  • Measure, analyse, and report on performance — set up dashboards, define OKRs, and track key metrics including rankings, traffic, CTR, and revenue contribution.
  • Stay ahead of industry trends — monitor algorithm updates, AI search evolution, and emerging SEO practices, proactively adapting strategies.
  • Collaborate cross-functionally — embed SEO best practices across Content, UX/UI, Design, PR, and Web initiatives from the outset.

What we need:

  • 5+ years of hands-on SEO experience, ideally within B2B fintech, SaaS, or tech-driven product environments.
  • Proven experience building and scaling SEO strategies end-to-end (full ownership from strategy to execution).
  • Strong track record of driving measurable growth in organic traffic, leads, and revenue — not just rankings.
  • Deep technical SEO expertise, including site architecture, Core Web Vitals, schema markup, hreflang, and log file analysis.
  • Solid understanding of AI search / GEO and how large language models surface and cite content.
  • Strong content strategy capabilities, including editorial planning and optimisation frameworks.
  • Experience with link-building and digital PR strategies (outreach, HARO/Connectively, guest posting, broken link building).
  • Proficiency with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog.
  • Strong analytical mindset, with the ability to translate data into actionable insights and present results to stakeholders.
  • Highly self-driven and proactive, with the ability to operate autonomously and take ownership of outcomes.
  • Excellent communication and collaboration skills, working effectively across technical and non-technical teams.
  • Fluency in English (written and spoken).

Nice to have:

  • Experience within payments, fintech, or financial services industries.
  • Experience working with freelancers or building and managing small execution teams.

The perks of being a payabl.er :

  • Future-Proof Your Finances: Once you’ve passed probation, we’ll kickstart your Provident Fund to secure your future.

  • Grow with Us: Annual Learning Budget for professional development (eligible after probation)—because your growth is our growth.

  • Wolt Your Way Through Lunch: €150 monthly Wolt allowance to keep you fueled and happy.

  • Stay Active Your Way: Enjoy a SportsBenefits membership giving you access to a wide variety of gyms and sports facilities to support your active lifestyle.

  • Drive in Style: After one year with us, you may be eligible for a company car—subject to performance and availability.

  • Park with Ease: Complimentary parking space just steps from the office, so your commute is as smooth as your workday.

  • Max Out Your Downtime: 25 days of vacation + public holidays, plus an additional 10 sick days when needed.

  • Shop & Save: Exclusive local discount card + tickets for exciting events like Beonix, basketball games, and more.

  • Speak Like a Local: Join free Greek language classes, twice a week, open to all team members.

  • Celebrate Together: at payabl. We bring colleagues from all offices together for unforgettable company celebrations.

  • Global Collaboration & Events: Opportunities to participate in international company events and initiatives, connecting with colleagues from all regions and contributing to a truly global community.

Please note: the posted benefits are for Cyprus office.
As this role is open to multiple locations, the benefits and employment conditions may vary depending on your location. A full overview of applicable benefits and conditions will be discussed during your first interview with our Talent Acquisition team. 

Hiring Process:

  • TA Interview – A 30–40 minute interview to assess your experience, motivation, and overall fit for the role.
  • Technical Task – A practical assignment to evaluate your strategic thinking, SEO expertise, and approach to real-world challenges.
  • Final Interview – A 45–60-minute interview with the CMO and Head of Marketing Operations to review your approach to the test and the role, align on expectations, and ensure mutual fit.

Let's embark on a journey to redefine the landscape of payments together. We're not just offering a role; we're inviting you to be a part of something bigger. Join our team, and let's innovate, disrupt, and lead the future of payments. Together, we can make an impact that resonates. Welcome to the team!

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