Performance Media Buyer (Mid-Level)

Are you a results-driven marketer passionate about performance and growth? ArabyBrand is seeking a Performance Media Buyer to join our dynamic team. In this role, you will develop, implement, and optimize multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.

The Big Picture ArabyBrand is a leading digital marketing agency in the MENA region, specializing in performance marketing tailored to each client's unique needs. Our goal is to become a top agency in the EMEA region while maintaining an exceptional workplace.

Responsibilities • Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms. • Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV. • Conduct thorough market research to identify target audiences and evaluate competitor performance. • Utilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies. • Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies. • Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking. • Develop detailed performance reports and provide actionable insights to clients and internal stakeholders. • Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.