Product Manager (Platform / Growth / AI)

About WatiStarted as a WhatsApp team inbox in 2020, Wati has evolved into a full revenue orchestration system that goes beyond a single platform. We empower businesses that sell, support, and grow through conversations by observing customer intent in real-time, deciding the next best revenue action, and executing it seamlessly across marketing, sales, and support—all within WhatsApp and connected messaging channels.

Our Platform & AI CapabilitiesWati is designed for scalability and intelligence. Our AI-native platform simplifies complex customer communication operations through a unified inbox, a robust multi-channel messaging infrastructure, and no-code automation. At the heart of our solution is Astra, our intelligent AI layer, which helps you create AI Agents for all customer interactions and all your messaging platforms. By integrating AI agents into the ecosystem, we enable businesses of all sizes to deliver measurable ROI and build deeper customer relationships.

Our Backing & PartnershipsTrusted by over 16,000 customers across 190+ countries, Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta and Google, we maintain the highest standards of platform excellence and integration.

About This RoleWe’re looking for a high-agency, technical Product Manager to work at the intersection of platform, integrations, growth, and AI systems. This role is ideal for someone who: • Thinks in systems, not features • Lives inside AI tools. You use LLMs, coding copilots, and AI research tools daily — not as novelty, but as workflow  • Is comfortable with ambiguity and evolving product-market fit • Can translate complex workflows into scalable product experiences • Understands how AI products behave in production (not just demos)

You’ll work closely with Engineering, Design, GTM, and Leadership to build products that power how businesses communicate, automate, and monetize customer interactions.

ResponsibilitiesProduct Strategy & Execution • Own roadmap across platform, integrations, and AI workflows • Prioritize based on business impact, scalability, and speed to value

Platform & Productisation • Design scalable systems that reduce manual onboarding and implementation • Define what should be self-serve vs high-touch • Build APIs, workflows, and extensible infrastructure with engineering

Growth & Adoption • Own key metrics: activation, deployment, retention, conversion • Improve time-to-value and drive product adoption • Optimize onboarding, pricing, and bundling

AI Product Quality • Define quality benchmarks (accuracy, reliability, latency) • Build evaluation frameworks (test cases, simulations, evals) • Improve real-world performance through iteration (data, prompts, workflows)

Cross-functional Leadership • Work across Product, GTM, and Engineering to drive execution • Translate customer needs into scalable product solutions