Product Marketing Designer

Delta by eToro Belgium
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Delta by eToro is an investment tracking app part of the eToro group. Our app is the #1 portfolio tracker trusted by millions of investors worldwide. We're in the middle of an exciting growth chapter: a transition to a more premium, AI-enhanced experience of our product, and an ambitious subscription programme targeting 9 figures ARR. The marketing team is small, cross-functional, and moves fast; sitting at the intersection of product, growth, and brand.

The RoleWe're looking for a Product Marketing Designer who can own the visual and strategic marketing layer across two complementary brands: Delta, our standalone investment tracking app, and eToro Club, eToro's premium membership programme. This is a dual-threat role: you're as comfortable crafting a brand narrative and messaging framework as you are opening Figma to design a website hero section, an email sequence, or a set of paid ad creatives.

You'll work closely with a product designer, growth and marketing leads, and a copywriter. Owning the marketing execution track end-to-end across both products.

What You'll OwnBrand Positioning & Messaging - Delta and eToro Club • Define and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club covering new features, subscription tiers, and campaigns. • Lead campaign narrative for Delta PRO and eToro Club's subscriptions. • Write and maintain tone-of-voice guidelines that work across both brand contexts. Ensuring Delta and Club feel distinct yet coherent within the eToro ecosystem.

Marketing Visuals - Across Both Brands • Design high-quality marketing assets across all channels for both Delta and eToro Club: website hero sections, landing pages, performance marketing creatives (social, display, video), email templates, push notification visuals, and in-app upsell moments. • Own the App Store visual presence for Delta. Screenshots, feature graphics, and store listing creative. In collaboration with the ASO workstream. • Produce "taste" concepts and campaign mockups to pitch new marketing directions to stakeholders across both products.

Campaign & Growth Support • Partner with growth leads on Delta PRO upsell campaigns and eToro Club subscriber acquisition and lifecycle communications: welcome flows, tier upgrade nudges, trial-expiry sequences. • Support product and feature launches across both brands with a full creative suite: visuals, CRM touchpoints, and social assets.

Brand System & Consistency • Maintain and evolve the Delta visual identity system, ensuring consistency across: product, marketing, and external communications. • Support the eToro Club visual identity, ensuring the Club brand feels premium and ownable while remaining coherent with eToro's broader brand. • Coordinate with product design to keep marketing and product visual languages aligned across both products. • Coordinate digital activation campaigns with our partners (including top tier Football clubs!).