Product Marketing Manager - Enablement

About Wati  Started as a WhatsApp team inbox in 2020, Wati has evolved into a full revenue orchestration system that goes beyond a single platform. We empower businesses that sell, support, and grow through conversations by observing customer intent in real-time, deciding the next best revenue action, and executing it seamlessly across marketing, sales, and support—all within WhatsApp and connected messaging channels. Our Platform & AI Capabilities  Wati is designed for scalability and intelligence. Our AI-native platform simplifies complex customer communication operations through a unified inbox, a robust multi-channel messaging infrastructure, and no-code automation. At the heart of our solution is Astra, our intelligent AI layer, which helps you create AI Agents for all customer interactions and all your messaging platforms. By integrating AI agents into the ecosystem, we enable businesses of all sizes to deliver measurable ROI and build deeper customer relationships. Our Backing & Partnerships  Trusted by over 16,000 customers across 190+ countries, Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta and Google, we maintain the highest standards of platform excellence and integration.

Scope of work Sales enablement • Own and maintain the full sales enablement library — battlecards, objection handling guides, pitch decks, competitive one-pagers, and discovery frameworks. • Ensure materials are up to date with every product release, pricing change, and competitive shift. • Partner with AEs and SDRs to understand where deals are being lost and close those gaps with targeted content. • Build and run structured onboarding and ramp programs for new sales hires, reducing time-to-first-deal.

CS & support enablement • Create and maintain product knowledge assets for CS and Support — feature explainers, use case guides, escalation playbooks. • Ensure CS and Support teams can speak to new features with confidence on launch day. • Work with CS leads to build renewal, upsell, and expansion playbooks.

Partner enablement • Build and manage a partner enablement programme — onboarding kits, co-sell guides, product training modules. • Ensure partners across regions can position and demo the product independently.

Systems & infrastructure • Evaluate, implement, and manage an LMS to centralise training content and track rep readiness. • Establish a content governance process — versioning, ownership, retirement of outdated assets. • Build a content consumption dashboard to track utilisation and identify gaps. • Work with Notion, HubSpot, Gamma, Paperflite, and other tools in the GTM stack.

What success looks like • Win rate improvement • Sales velocity • Content consumption rate • Enablement health • Asset freshness / coverage