Product Marketing Specialist

• Lead end-to-end marketing campaign planning and execution for Sumerge’s Digital Experience and Modernization offerings. • Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems. • Manage content strategy and production — case studies, whitepapers, videos, brochures, and success stories. • Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation. • Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities. • Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions. • Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks). • Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes. • Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics. • Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets. • Ensure brand consistency and storytelling quality across all internal and external touchpoints. • Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging.