SENIOR DIGITAL MARKETING ANALYST

TE Connectivity India

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Job Description

Job Title: SENIOR DIGITAL MARKETING ANALYST

Posting Start Date: 2/3/26

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Description:

KEY RESPONSBILITIES:

1. Website & Digital Experience Ownership
• Own and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.
• Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.
• Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.
• Partner with COE for overall TE.com enhancements
2. Search & Findability
• Lead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility.
• Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.
• Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.
3. Digital Insights & Customer Journey Analytics
• Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.
• Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance.
• Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.
4. Cross Functional Digital CX Programs
• Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs.
• Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.
5. Promotion & Engagement Support
• Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.
• Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).

Qualifications

• Bachelor’s degree or above in Digital, Marketing or related field.
• 8+ years of experience in digital experience/marketing (B2B preferred).
• Hands on experience with:
o Website CMS (AEM preferred)
o Analytics platforms (Adobe Analytics, Google Analytics)
o SEO/SEM tools (SEMrush, Google Ads, Search Console)
o UX research, customer journey mapping
o HTML code is a plus
• Strong analytical mindset with ability to translate insights into concrete actions.
• Excellent communication and collaboration skills with experience influencing cross functional stakeholders.
• Self driven, detail oriented, and comfortable working in a matrixed and fast-paced global organization.

Job Locations:

Doraisanipalya, J.P Nagar, 4th Phase, Bannerghatta Road
Bangalore, Karnātaka 560076
India

Posting City: Bangalore

Job Country: India

Travel Required: Less than 10%

Requisition ID: 146868

Workplace Type: Hybrid

External Careers Page: Sales & Marketing

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TE Connectivity does not accept unsolicited assistance from third parties for employment opportunities. All CVs/resumes submitted to any TE employee by a third party without a valid written search agreement for that specific position will not be entitled to any form of compensation and such submission shall be deemed the sole property of TE. No fee will be paid in the event an individual is hired by TE regardless of any third party submission where no pre-existing written search agreement is in place. If an agency agreement is in place, submissions are position specific. General submissions not targeted at a specific employment opportunity will not be entitled to any form of compensation. Please, no phone calls or emails. © 2023 TE Connectivity Corporation. All Rights Reserved.

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