SEO & Content Specialist

What you'll do:

1. Own SEO strategy and execution across Sukoon Health's web properties - including the hospital chain + other verticals in the future

2. Conduct keyword research with a sharp focus on how people actually search for mental health support in India

3. Write, optimise and approve long-form content submitted by the agency

4. Work closely with the clinical team and the content strategist to ensure accuracy and clinical integrity in every piece

5. Fact check all articles and content deeply

6. Work with the agency to build and manage a content calendar aligned to search intent and brand priorities

7. Be on top of performance and analytics and iterate meaningfully

What you're great at

1. Doing deep research and writing with both clarity and sensitivity on topics like depression, anxiety, addiction, schizophrenia, and acute psychiatric care

2. Translating clinical language into content that a patient, parent, or any lay person can actually understand

3. Balancing SEO mechanics with genuine editorial quality

4. Thinking in user journeys, not just keywords

5. Knowing when a piece needs a clinician's eye before it goes live

What you've done before

1. 2-3 years in SEO and content, with a strong preference for candidates who have written on mental health

2. A degree or coursework in Psychology, Counselling, or a related mental health discipline is strongly preferred; candidates without it will be considered if their writing portfolio is exceptional

3. Demonstrated ability to produce long-form content that ranks

4. Familiarity with tools like SEMrush, Ahrefs, or Moz

Who you are:

1. You believe that good information in the right hands at the right moment can change the course of someone's life, and you take that responsibility seriously

2. Intellectually rigorous and editorially proud - you don't cut corners on accuracy because a keyword fits

3. Comfortable working alongside doctors and therapists, and you can hold your own in a conversation

4. Can retain focus and read long form content

5. On top of SEO, AEO and GEO developments.

6. Mental health isn't a vertical to you, it's a cause