SME Marketing Campaign Specialist

Overall Purpose of the Role: The SME Marketing Campaign Specialist drives growth in GOTyme Bank’s small and medium enterprise (SME) segment through impactful, data-led marketing campaigns. This role is responsible for planning, executing, and continuously optimising integrated campaigns that attract, convert, and engage SME customers. Working closely with product, sales, and marketing teams, the Specialist ensures campaigns are aligned to customer needs and business goals, ultimately accelerating SME adoption and delivering meaningful value to our customers.